OnLine Marketing For Local Businesses

A question which often plagues local small business operators is “Why do I need to go on the Internet? I mean… what’s the point of having a web site when my customers are only locals?” Sure.. the Internet is a “global”... More...

Shared Hosting or Reseller Hosting – Which Do You Choose?

The vast majority of cPanel web hosting companies offer “shared” hosting as the default for people looking for web hosting. So how “useful” is this for a business, especially if you want to have MORE than just one web site? Well... More...

What’s Your Biggest Worry with Your Web Server?

If you’re in business online, then your web server IS your business. So are you worried about something going wrong with it? You should be, because if something stuffs up there, it could see your business offline for several days or maybe even weeks,... More...

How Much Is An Online Business Really Worth?

So… you want to buy (or perhaps even sell) an existing online business? How do you work out what it is really worth? When is the selling price reasonable, or way over the mark? Find out what is really important when it comes to deciding what an... More...

Work from Home Marketing Ideas: How to Implement a Successful Email Marketing Strategy

Email marketing can be greatly beneficial to your home business, but only if you know what to do. In choosing which strategies to implement, you need to focus on what’s simple, effective, and you work on immediately. Here are a few tips to get you started... More...

Email Marketing Rules

Email can be one of the most powerful and cost effective forms of marketing for small to medium business. But there is more to email marketing than crafting the right message. Since October last year the Federal Court has imposed penalties totalling $22.46... More...

The Difference Between SEO and SEM

Do you really understand the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)? Here’s a “simple” explanation of what can be a difficult area to understand. Search Engine Optimization (SEO) SEO is the process... More...

Web Design Mistakes To Avoid Like The Plague

I was recently asked to list the top things web designers should really try to avoid when they are creating a web site. So this list is what I came up with (off the top of my currently balding head), and which I now try to explain these aspects in some... More...

Which Web Stats Do You Believe?

Most hosting “control panels” (should) provide web site owners with access to at least one statistics program to analyse their web site traffic. If you’ve got cPanel hosting, chances are you’ve got access to at least two or three... More...

A Short Introduction To SEO

The definition of Search Engine Optimisation (SEO) published by SEOMoz is a good starting point. They define it as follows:. SEO is the active practice of optimising a web site by improving internal and external aspects in order to increase the traffic... More...

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