OzSmallBiz Exhibitions Articles eLibrary

Welcome to the Small Business Support Network's eLibrary featuring articles to do with Exhibitions. Please enjoy reading our selection of articles, and if you have something you wish to share, then why not submit an article to us for publication. It's great extra publicity for your business.

Exhibitions Articles

Strong Arm Sales Stop Success Cold
By engaging attendees in conversation, questioning and listening more than talking, and truly focusing on solving the attendee’s problems, you are far more likely to make a sale the attendee is satisfied with. Train your team to have a needs-focused approach... [More]

The Tradeshow Coach
There are years when companies struggle to survive. Other years, it takes every ounce of effort just to maintain market position. Is it even worth exhibiting during these times? Do the results of participating in a trade show while your company’s in a lull phase justify the costs?.... Absolutely! In fact, it is precisely at these times when not participating could hurt your bottom line.... [More]