Marketing Plan Basics

To expand your business, increase your market share or better understand your customers, you need a marketing plan. If you are like most small to medium sized marketing owners you probably do not have a marketing plan, business plan or a budget. A marketing... More...

Marketing Plan Format

There are many formats for marketing plans and every company does it a little differently, but the outline that follows is a very complete format. Using this format will produce a 30 to 40 page plan. Many companies prefer an abridged format that would... More...