Marketing Plan Basics

To expand your business, increase your market share or better understand your customers, you need a marketing plan. If you are like most small to medium sized marketing owners you probably do not have a marketing plan, business plan or a budget. A marketing... More...

Marketing Plan Format

There are many formats for marketing plans and every company does it a little differently, but the outline that follows is a very complete format. Using this format will produce a 30 to 40 page plan. Many companies prefer an abridged format that would... More...

Get Serious About Business Planning

It is amazing that in today’s business world many business owners don’t have a business plan. How can they hope to succeed without one? A business plan is a crucial element to your business and will add value in so many ways. Essentially there... More...

Exit Strategies - Selling Your Business

The most common exit strategy for a business owner is to sell the business to another person or company. This is usually done privately or through a broker. One of the most challenging issues when selling a business is how to price the business so that... More...