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The Small Business Support Network
Helping you get more from your business!


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How to do business on the web.

Getting a Domain Name is a two step process.

Step 1. Domain Name Registration

The first step is to register your desired domain name, which gives you the right to use that name on the Internet.

When choosing a possible domain name, as always, there are a range of things you need to consider. The most important ones are:

  • your legal right to use the name? Don't jump into a legal minefield by registering something that's trademarked to someone else!
  • is the desired name consistent with the company/product branding you want?
  • is it easy to remember - short, catchy, descriptive names will all help customers respond more easily to your offline advertising.
Don't rush off and register the first domain name that comes to mind - a domain name is more important than most web marketers realize and this IMC article provides some more food for thought.

There are a couple of registration alternatives depending on what domain name you want.

* Dot Com Dot Au - Australian Domain Names
* Dot Com, Dot Org, Dot Net, Dot Info - Global Domain Names

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Step 2. Domain Name Delegation

Once your domain name is registered, the second step is to delegate the domain name to the Domain Name System (DNS) so that you can actually make use of it!