Psst! Wanna Know the Real Secret to On-Line Success?
It's as obvious as the nose on your face... but most people seem to completely forget it. Here's what the secret is - not...
And it is NOT about getting "traffic" to your web site!
Imagine for a second you have 2,000 people come into your bricks-and-mortar shopfront every month... walking in the door... having a look around...
What would you do if you sold only $2000 worth of widgets each month to that many people?
I know I'd be jumping up and down demanding answers!
And yet that's often the case on-line...
People invest heavily in Search Engine Optimisation, Search Engine Marketing, Pay-Per-Click advertising, traffic generation schemes, etc., to drive even more (hopefully "targeted") traffic to their site.
They chase "traffic" as if it is the secret ingredient to their on-line success.
For spammers it probably is. The more email they send, the more suckers respond - but they work on extremely low response rates, which is why they send millions of emails, and why you get so much SPAM!
And what sort of "business" is that?
It's not something you can build from and get repeat business from your customers.
Repeat business comes from establishing a reputation and building a "list" to keep in touch with your regular and potential clients with newsletter marketing.
But the secret to online success is NOT in building your list either...
Is it in Joint Ventures?
What is it about your site or product that will lure other people to use THEIR lists to promote your stuff and split sales with them?
What about having the "right" product for your market?
I'm sure lots of people think that having a "killer" widget is all they need for success...
What about having mountains of content on your site?
Content is "King" they say... and having lots of relevant, new content helps put more needles into the search engine haystack so they can send more traffic to your site... and there's that "traffic" word again...
But if CONTENT truly was King, how would a one-page sales letter or even a mini-site EVER work?
Simple.
Big or small, the web sites that do succeed all have one thing in common...
(I'm about to reveal the secret to you, but remember... I DID say it was obvious, so NO groaning please.)
It's not the AMOUNT of content or traffic... it's not the SIZE of your list or the NUMBER of JV partners you have...
It's all about the QUALITY of your CONTENT and SALES COPY!
It doesn't matter how much content you have, or how much traffic you can drive to your web site, or how many subscribers are on the list...
If your content bores the crap out of your visitors or newsletter subscribers, you've lost them forever!
It is YOUR SALES COPY that gets people to buy what you are selling (and I'm making a huge assumption that your product isn't boring either)!
Knowing HOW to write sales copy that turns an average visitor into someone who is DESPERATE to get hold of your product is what really matters!
They have to WANT it and NEED it NOW. Your product has to be the MOST IMPORTANT thing in their world, and right when they are about to buy, NOTHING WILL STOP THEM!
Wouldn't you like to know how to create copy like that?
Now even if you think your sales message is pretty good, there is always room for improvement.
Let's say your conversion rate is around 2% - i.e. for every 500 visitors to your site every week, you sell 10 widgets at $50 each. That's $26,000 in a year. Not bad you say...
But if you create cash pulling copy that gets your potential widget buying visitor's heart REALLY pounding... Apply some basic rules and work in some simple tactics to DOUBLE your conversion rate to 4%... And you've just made ANOTHER $26K in sales.
Would YOU like an extra $26K each year?
If you take the "normal" approach and try to increase your traffic - by fair means or foul - it means you need to DOUBLE YOUR TRAFFIC to achieve the same result (at the same 2% conversion rate)
And that's NOT for the faint hearted or those with low budgets!
Instead...
Look at INCREASING YOUR CONVERSION RATE by fixing your sales page so that IT works...
And once you start getting more orders and increasing your visitor value, something rather miraculous begins to happen...
Your customer database grows... and you make MORE money promoting additional products and services from backend sales.
Your affiliate base grows... it becomes easier to recruit people to sell your product.
And once potential JV partners see how well your offers sell, they'll probably approach you to sell them.
And all of that means...
You get MORE TRAFFIC!
More traffic WILL flow to your site as a direct result of IMPROVING YOUR CONVERSION RATE.
And THAT'S THE REAL SECRET!
So...
Rather than spending time and money chasing extra traffic through traffic exchanges, search engine marketing, PPC ads, or whatever other scheme you can get involved in...
Take the time to simply sit down and LOOK AT THE MESSAGE you and your web site present to potential customers.
Look at how you can change and improve that message... and the rest (and success) will just follow!