Remarkable Growth in Australia’s Mobile Internet Landscape

You might be surprised to know how rapidly the use of mobile and wireless broadband connections in Australia has grown in the last year or so… Australia’s 5.5 million (47%) mobile wireless broadband subscribers (in December 2011) outnumbered... More...

Time to Go Mobile???

Mobile use of the Internet is well and truly on the rise! Savvy businesses who can cater to a mobile audience with an optimised mobile website will get rewards from this market segment! So… is it time to get a mobile website? What is involved? Well... More...

How to Research Prospects Online Without Being Creepy

It’s generally a good idea to learn as much about your clients as you can before doing business with them. This is the entire premise of marketing. You gather as much data as you can about your market. Then, you go forth and try to market to that... More...

10 Tips for Selecting a Credit Card Payment Processor

Accepting credit cards for your online business is a must for modern business survival. The competition is fierce, and many consumers prefer to pay for purchases with their credit or debit cards versus cash. As consumers migrate towards a cashless society,... More...

9 Steps To A Strategic Plan

On a scale of one to ten, having a good business strategy rates about a fifteen! No matter what kind of business you have — whether you sell products or a service, as the saying goes, “if you fail to plan, then you’re really planning... More...

The Business of Christmas!

When I think of Christmas, I think parties, functions and holidays! But for a business owner, Christmas and the opportunities that arise at that time of the year should mean much, much more. We all know that Christmas is fun, but have you ever thought... More...

Marketing Plan Basics

To expand your business, increase your market share or better understand your customers, you need a marketing plan. If you are like most small to medium sized marketing owners you probably do not have a marketing plan, business plan or a budget. A marketing... More...

Marketing Plan Format

There are many formats for marketing plans and every company does it a little differently, but the outline that follows is a very complete format. Using this format will produce a 30 to 40 page plan. Many companies prefer an abridged format that would... More...

Top 10 Internet Marketing Blunders

It’s sad that people are STILL making these simple mistakes in 2008. This article was originally written in the late 1990′s, and as part of our 2008 upgrade, I only had to edit out a few minor things for it to retain it’s relevance some... More...

Existing Customers Your Key to Survival

Most businesses concentrate on getting “new business”… thinking that new business is what is needed to grow. Think about how hard you work to get a new client… the time and effort it takes to get them to purchase from you, or use... More...