Author: digitalmarketinglab

Nickame: digitalmarketinglab

Real Name: Teresa Sperti

Profile: The author has completed both an undergraduate and masters in the field of Marketing. She has over 10 years experience in the field of marketing within the travel, finance, automotive and recruitment fields. Her experience ranges from CRM & Direct Marketing through her current specialisation in Digital Strategy, Website Development & Search Marketing.

Website: http://www.digitalmarketinglab.com.au

RSS Feed: http://www.ozsmallbiz.net/author/digitalmarketinglab/feed/

Posts by digitalmarketinglab

Marketing In The Downturn - Part 2

Part 2 of marketing in the downturn features how you can get more from your existing infrastructure and most important assets your. 1. Website Usability; • Prepare a basic guide for what you want to test, and the kind of questions you want answered... More...

Marketing in the Downturn – Part 1

With Australia’s likelihood to ride out the global economic crises now looking bleak, the belts are tightening and marketers are starting to feel the pressure to deliver more results with fewer resources. So just how can you get more from less?... More...

Top 5 Digital Marketing Tips For Those On A Budget

If you have worked for an SME you will know doubt understand the frustrations of a lack of budget. And with the economy becoming tighter, it will be survival of the fittest. So when it comes to marketing professionals we must become more resourceful... More...

2009 Australian Digital Marketing Predictions

Digital Marketing Lab have been canvassing the web to bring you the hot digital predictions for 2009. The Australian interactive media association has predicted that Australian businesses will spend $17.9B online in 2009. The economic downturn is having... More...