9 Steps To A Strategic Plan

On a scale of one to ten, having a good business strategy rates about a fifteen! No matter what kind of business you have — whether you sell products or a service, as the saying goes, “if you fail to plan, then you’re really planning... More...

Choosing A Domain Name

In today’s world, we are constantly inundated with marketing messages. In his “The New Positioning,” Jack Trout states that the average person will have seen over 140,000 TV commercials by the time he or she reaches 18 years of age. The... More...

Domain Names 101

This page deals with the basic issues related to where your information is stored on the Internet - such things as web servers, hosting, domain names etc Web Servers For your business information to be seen on the Internet, it must live on a web server... More...

Don’t Know A Domain From A URL?

New to the Internet? Don’t know a domain name from a URL? Our preliminary outline of what’s involved in doing business on the Internet is aimed at someone with little or no knowledge of the Internet. The first step involves a very basic understanding... More...

The Business of Christmas!

When I think of Christmas, I think parties, functions and holidays! But for a business owner, Christmas and the opportunities that arise at that time of the year should mean much, much more. We all know that Christmas is fun, but have you ever thought... More...

How to say “No”

The most effective time saving strategy of all is the use of the word “No”. Although not always possible to do so, you don’t have to offer a long winded explanation about why you can’t do something, and you’ll quickly find... More...

Marketing Plan Basics

To expand your business, increase your market share or better understand your customers, you need a marketing plan. If you are like most small to medium sized marketing owners you probably do not have a marketing plan, business plan or a budget. A marketing... More...

Business Exit Strategies

A business exit strategy is about leaving your business on your terms. Every business is bound to change hands sooner or later and if you wish to have it happen on your terms you need a plan to cover all circumstances, even on occasions that may be out... More...

Marketing Plan Format

There are many formats for marketing plans and every company does it a little differently, but the outline that follows is a very complete format. Using this format will produce a 30 to 40 page plan. Many companies prefer an abridged format that would... More...

Get Serious About Business Planning

It is amazing that in today’s business world many business owners don’t have a business plan. How can they hope to succeed without one? A business plan is a crucial element to your business and will add value in so many ways. Essentially there... More...

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